Starbucks CEO Howard Schultz recently announced his company’s plan to employ 10,000 refugees from the seven countries affected by President Trump’s temporary travel ban.
Well, a veteran-owned and operated company, the Black Rifle Coffee Company (“BRCC”), noticed the Starbucks plan and responded with one of their own.
BRCC announced that it will hire 10,000 veterans of the U.S. military. Unlike Starbucks, which is, of course, much larger, the BRCC does not have a date by which it will add the veterans to its employee rolls. However, at the rate the company is growing, it will come as no surprise when it adds to its current roster of 50 workers.
The company’s website describes itself as follows: “Black Rifle Coffee Company is a premium small-batch, roast to order, veteran owned and operated coffee company.”
A sampling of reviews of the company and it’s coffee on their Facebook page include the following:
Jeff Taylor commented: “My son got me some of your coffee for Christmas, this is the best coffee I’ve ever drank in my life! My wife which isn’t much of a coffee person loves it too. So from this point on I can safely say I won’t be drinking Starbucks ever again. They can keep their hipster swile, and I’ll redirect my monies to y’all.”
Grant Gall posted: “On first sip of Just Black coffee I heard an eagle scream off in the distance and my beard grew a couple inches. In my limited coffee drinking years I have tasted multiple hipster-centric coffees and this by far beats them all. It also feels fantastic to spend money on a veteran owned company! Go-get-you-some and feel the freedom and patriotism flow into you. (Perfect cure for hipsterism if disguised in boring, non freedom mug.) #coffeeordie #blackriflecoffeecompany”
Starbucks’ decision to employ migrants and refugees over veterans and other Americans who could use the jobs may play well with the anti-Trump crowd, but the Black Rifle Coffee Company’s patriotic stand to fill those 10,000 lost jobs with those who have given all for this country tastes pretty good to the rest of us.
What do you think of Starbucks plan to hire 10,000 refugees? What are your thoughts on Black Rifle Coffee Company’s pledge to hire 10,000 American veterans? Share your opinions in the comments section.